Clarity Before Acceleration.

I design revenue systems for technology companies at structural inflection points.

Typically:

  • £500K–£5M ARR
  • Founder-led or early sales team
  • Preparing to hire or expand go-to-market

My work focuses on architecture:

  • Defining ICP precision
  • Rebuilding pricing logic
  • Installing qualification frameworks
  • Designing forecast integrity

I do not operate as a fractional CRO.
I do not run outbound teams.
I do not manage execution.

I design the structure that makes execution predictable.

Revenue instability is rarely a motivation problem.

It is a design problem.